International Business Image Improvement Month is celebrated in May, and this is the month to focus on improving your company’s image. Although it may not appear so, a company’s image is crucial to its success. Making a strong first impression is crucial, and this is the month to do so. We may endeavor to maintain a positive impression in our daily lives and our professional life. Your image encompasses more than just your visual identity, it also encompasses customer service, marketing, and sales, as well as how you connect with clients and how they perceive you.
History of International Business Image Improvement Month
Henry Ford devised the moving assembly line in 1913 as an example of taking a process, improving it, and producing more products in less time at a lower cost to the firm. Everyone wins; the customer receives a lower-cost product, and the firm makes more money.Today, the business process improvement model is a collection of threads connected to other strings, no longer characterized by its beginnings in industry and agriculture. It has now expanded to include the software and service industries, with entirely distinct subcultures of thought such as improved techniques and methodologies, and software systems dealing specifically with business process improvement through automation that quantifies current metrics to model future change.If you want to enhance the business, you must document all the procedures that are currently in place. Improvements and changes can be implemented once they have been captured in their existing form. These procedures must also be freely shared by personnel so that they can quickly access, utilize, and develop the process further – this is how organizations successfully execute the continuous improvement. Business improvement is no longer defined solely by our internal procedures or systems. Improving the supply chain has become a big factor in business improvement, and developing partnerships with other businesses that may be involved in varying degrees with the implementation of your product have opened up the world.
International Business Image Improvement Month timeline
Henry Ford invents another attempt at business improvement by taking a process, refining it, and creating more products in less time with less cost to the manufacturer.
David Ogilvy introduces the notion of brand image to the marketing industry in a lecture to the American Association of Advertising Agencies in Chicago.
In the United States, it usually consists of three phases.
The retail business begins to change during this period of brand development as stores see themselves as more than just shelves for goods.
International Business Image Improvement Month FAQs
Why is it necessary to boost our company’s image?
A strong brand image may help your company gain credibility and consumer loyalty. Maintaining a favorable brand image and consistently meeting or surpassing customer expectations may also help brands acquire new customers. This is particularly critical when releasing a new product.
What role does having a favorable image among all stakeholders have for a company?
The perception of the company among stakeholders will impact their propensity to grant or withhold assistance. As a result, if clients have a poor image of a firm or its products, sales and profitability will undoubtedly suffer.
What impact does a company’s image have?
A company’s brand image is a strong instrument for acquiring market leverage. When a company has a favorable brand image, it may influence the buying patterns of its target audience.
How to Observe International Business Image Improvement Month
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Raise awareness
Discuss those that have a poor business image owing to lack of progress and how they might be helped. On your social media platforms, brag about the necessity of maintaining a professional image and remind everyone about this particular month.
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Define your image
When consumers hear your company name, they have a mental image of it. The image of a company is made up of an unlimited number of facts, events, human histories, advertisements, and objectives that all work together to form an impression on the public.
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Enhance the quality of your business image
To commemorate the month, research strategies to improve your company's image. A new marketing strategy, rebranding, new products, or a new activity might all fall under this category.
5 Facts To Help Improve Your Business’s Image
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Social media presence is a must
In today’s environment, every business must have a social media presence — targeted groups and engagement are possible with social media.
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Create a website
Your website should be active, with up-to-date industry news and corporate information, as well as relevant content feeds and blogs.
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Marketing material
Smart businesses must employ these marketing channels to distribute instructional information that is relevant to their brand’s company, such as industry news, analysis, research, and white papers.
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Company culture
Employees who have had a favorable work experience should share it on their social media accounts, and word spreads.
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Direct access to executive
C-level executives, like every other employee, are an extension of their company’s brand and so, working with team marketing to establish yourself as a trusted industry leader is a good idea.
Why International Business Image Improvement Month is Important
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Credibility and customer loyalty
Customers are far more likely to remember your business if it has a strong brand identity. A great brand name and image help potential customers remember your company.
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It describes the concept of ‘image improvement’
May is significant since it talks about why a better business image is necessary and what is required to further develop your company. This month allows business owners to completely grasp the concept and put it into practice.
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It encourages people to improve their performance
This month encourages people to improve in areas that harm their business image. This type of maintenance is also advised throughout the month.
International Business Image Improvement Month dates
| Year | Date | Day |
|---|---|---|
| 2023 | May 1 | Monday |
| 2024 | May 1 | Wednesday |
| 2025 | May 1 | Thursday |
| 2026 | May 1 | Friday |
| 2027 | May 1 | Saturday |
