National Pink Day - “Whoever said orange is the new pink is seriously disturbed!”

National Pink Day 2024 – June 23, 2024

National Pink Day is celebrated on June 23 every year. As you might imagine, it’s a day to celebrate the meaning, history, and beauty of the pale shade of red. Surveys in both the United States and Europe found pink to be most commonly associated with femininity, sensitivity and tenderness. From pink being a subject of recent pop culture, to interesting facts about the delightful shade throughout time, the day celebrates all things pink. After all, as Elle Woods in “Legally Blonde” once famously said, “Whoever said orange is the new pink is seriously disturbed!”

When is National Pink Day 2024?

The soft hues and beautiful spectrum of the color pink are celebrated on National Pink Day on June 23.

History of National Pink Day

As is the case with a number of digital-age holidays, the exact origins and celebrations of National Pink Day are lost in time. What we do know is that when combined with white, pink has long been a symbol of femininity, grace, and chastity, whereas when combined with black, it calls up the prurient interests.In reverse chronological order, starting with recent pop culture, pink as a color and word has had many uses. In the 90s-era Aerosmith song “Pink,” Steven Tyler croons, “Pink on the lips of your lover / ‘Cause pink is the love you discover…” This is an illustration of the sense of femininity and romance the color has come to represent. But believe it or not, in the old days, pink was worn by boys in infancy and was considered a “stronger” color than blue. Before the 1940s, that’s just how it was.  Even farther back, in the 1700s, we have the first use of the word “pink” to describe pale red, derived from the class of flowers called “the pinks.” Until then, pink was simply that, a flower, and the use of the word referred to a flower in the sense of, “His mother is the flower of dependability,” as in, the paragon or the prime example. In fact, the character Mercutio in Shakespeare’s “Romeo and Juliet” has a line in which he says, “Nay, I am the very pinck of curtesie,” of course meaning he’s the most well-mannered chap you’re likely to find!It’s not uncommon today for men to own and wear a couple of pink dress shirts, a phenomenon that evolved in the 1980s when the browns and mustard-yellows of the 70s finally fell out of fashion. Perhaps pink business clothing was first meant as a sign of solidarity with the then-burgeoning feminist movement. In the interest of staying sharp, staying current, let’s hear from the singer Pink on human nature. “True beauty is knowing who you are and what you want and never apologizing for it.” That’s the true attitude not only of the American songstress, but the color pink itself.

National Pink Day timeline

“Like a rose in bloom…”

The phrase “pink-colored,” in reference to the flowers, is first recorded.

A lighter shade of blood?

Men who went out wearing embroidered pink clothing were considered masculine and fashionable.

Conditioned from birth

The Baby Boomers are the first generation to have gender roles and preferences assigned to them from birth, signified by pink infant clothes for girls, blue for boys.

No bullies!

A separate holiday, the International Day of Pink, is started in Nova Scotia, Canada, as a response to homophobic, transphobic bullying in schools.


Pink is a soft romantic color that mostly represents femininity. The warmth of pink adds tenderness and care, according to color theory. Pink blends the ferocity of red with the peace and soothing nature of white, representing hope and caring. It is believed that pink can calm one’s spirit and counter aggression, neglect, and resentment. Pink is traditionally considered to be a girly color in Western societies, but this isn’t always the case and this idea is gradually fading. In Japan, pink is associated more with men than with women, and in Korea, pink represents trust. For many years, pink was avoided in China as the color had Western influences, but pink is welcomed now in the country.  

National Pink Day FAQs

What does pink mean?

The color pink is the color of universal love of oneself and of others. Pink represents friendship, affection, harmony, inner peace, and approachability.

When was “hot pink” invented?

The bright fluorescent pink we associate with that phrase came about as “shocking pink” in 1931, first mixed by artist Elsa Schiaparelli.

What is the most masculine incarnation of the color pink?

That would probably be the “Pink Panther” Land Rover Series 2A used by the British Special Air Service (badass commandos) in desert warfare. It was claimed that pink was the best camouflage color when viewed at a distance against a backdrop of sand.

How To Celebrate National Pink Day

  1. Wear something pink

    Whether you deck yourself out head to toe, or just add a simple Breast Cancer Awareness ribbon to your lapel, be sure to celebrate pink in all its glory today.

  2. Stand up for a “pink” cause

    Speaking of Breast Cancer Awareness, that’s just one of the causes you can talk to friends about or make a donation to today. Anything from hanging a poster of the LGBTQ pink triangle in the break room, to becoming a yearly executive-level donor to the International Day of Pink’s coffers, it’s time to “think outside the red.”

  3. Experiment with the hue on canvas

    What proportions of cadmium red and titanium white make the best shade of pink for your painting? Don’t know? Enroll in a class, or hang out with an artist friend, and talk pink today.

5 Amazing Facts About The Color Pink

  1. “What the…?!”

    It was in Jack London’s book “John Barleycorn” that an alcoholic first hallucinated “pink elephants,” a phrase that is often referred to today in 12-step groups.

  2. Special scissors

    “Pinking shears” do not change the color of the garment they’re used on, but rather denote the decoration of a hem with a zigzag pattern, a meaning of “to pink” (or, pierce with holes) from the Middle Ages.

  3. We don’t need no education

    The famous trip-rock band Pink Floyd’s name was chosen by their original lead singer, Syd Barrett, as a conflation of two old-time blues artists’ names, Pink Anderson and Floyd Council.

  4. Wardrobe malfunction

    In the MTV video for the 1997 Aerosmith song “Pink,” a portion had to be edited out because it briefly showed a woman’s bare breast.

  5. Not Homer Simpson

    If the word “pink” hasn’t always been around, the color has, with the phrase “rosy-fingered dawn” appearing in Homer’s “Odyssey” in approximately 800 BCE.

Why We Love National Pink Day

  1. The color is just plain pretty

    Whether you’re the one wearing it or the one it’s being worn for, pink is pretty, from nails to dresses to hair, exuding an air of calm beauty laced with confidence and poise.

  2. It raises awareness for pink causes

    Especially in a rocky political climate, our friends, colleagues, and peers who identify as LBGTQ need support and encouragement. National Pink Day reminds us that as members of American society, it’s our responsibility to join in the fight, too.

  3. It reminds us of flowers

    National Pink Day is a good day for carnations, for love notes, for subtly-hued sunrises. Hey, it’s a holiday, right? We love to celebrate, and a glass of rosé never hurts, either!

National Pink Day dates

Year Date Day
2023 June 23 Friday
2024 June 23 Sunday
2025 June 23 Monday
2026 June 23 Tuesday
2027 June 23 Wednesday